“Safety, performance, integrity, sustainability, human rights, transparency. Beautycounter prioritizes all of the values that are important to me as a consumer.”
It all started when I was diagnosed with an autoimmune disease – Hashimoto’s Thyroiditis. My entire life changed. I chose to go down a new journey towards healing my body through health and wellness. I discovered that I am able to manage my symptoms through diet and lifestyle changes. Just over a year ago, I discovered another piece in my healthy lifestyle puzzle: clean skincare and makeup.
As a certified Health Coach and nutrition practitioner, I teach people to care about what they put in their body… but what about what you put ON your body? This is something I turned a blind eye to for too long. Why? Because I didn’t want to part with my beloved beauty products. I was a total product junkie and wasn’t willing to do the research or make the switch. We don’t know what we don’t know. Now that I know more about the beauty industry, I can’t “un-learn” it. I want to make sure everyone knows how to make safer choices. I have become incredibly interested and passionate about how personal care products affect us and our planet.
Of course, I had heard about the big offenders like parabens and fragrance - I was avoiding them. When I took a closer look and did some more research, I was blown away. Skin irritants, contaminants, hormone disruptors, heavy metals and more make their way into our skincare and beauty products that we use daily. When it comes to the personal care industry, there are minimal regulations in Canada and the USA. Cleaning up my skincare and makeup has been so beneficial. My only regret is that I didn’t do it sooner.
Here are my top reasons to make the swap:
You'll Avoid a Chemical Cocktail
Beautycounter has a “never list” of 1800+ banned ingredients they never put in their products (including the 1400 the EU already bans). They disclose all of their ingredients and do not hide behind trade secrets.
Beautycounter is Certified by the Environmental Working Group
It ranks highly on the EWG.
They’re a Certified B Corp
Beautycounter became a certified B Corp in 2013, which essentially means that they are highly conscious of their social and environmental impact. It is not easy to be certified, so it holds a lot of weight when a brand carries this certification.
Sustainable Products
Advocating for a healthier environment is a central component to Beautycounter’s mission. They identify key areas where they can have the most impact on minimizing damage to our planet.
Sustainable Packaging
By 2025, 100% of Beautycounter’s packaging will be recycled, recyclable, refillable, reused, or compostable. I love that they use a lot of glass packaging because it is recycled more easily than plastic. Check out more information on their suitable packaging by clicking this link.
Beautycounter Advocates for Public and Environmental Health
They advocate for change in the personal care industry. This sets them aside from other beauty companies. They meet with Members of Congress and the Parliament across Canada and the USA to advocate for better legislation on personal care products.
You Can Trust Your Beauty Bag
Hidden hormone disruptors in conventional beauty products might be behind your bad skin and health issues.
You’ll Avoid Animal Testing
Beautycounter is Leaping Bunny Certified.
You’ll Get Effective Results
The careful selection of ingredients and that fact that there are no harmful chemicals to agitate your skin, no endocrine or hormone disruptors to confuse your body – makes these products safe and effective. It is worth the investment to make the switch. The products are high quality and last longer! Some clients have been hesitant to spend so much on skincare, but the products last you MONTHS. A little bit of product goes a long way.
I think it is obvious why this brand and company is so special to me. Being able to teach others to be empowered by their own wellness journey has been incredibly rewarding.
Shop clean skincare and beauty with me! I would love to help you make safer choices. You can start out by taking the skin care quiz to get personalized recommendations. You can also email me or reach me on instagram @sarparlett. I look forward to connecting.
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